AI enablement · Web design · Santa Monica, CA

I set up AI inside your business. Then I teach you to run it.

Custom, ready out of the box. AI for you.

On your machines, Mac or PC. Workflows built for your field and for each person's role, taught until they stick. When I leave, everything is yours and it works.

Contact me to start What I do October · 4 consult slots
Services

Three ways in

5 m · the shallows
after handoff

Ongoing Access: a text line to me, up to two calls a month, five seats total. $1,500 a month. Details on the AI page.

The work

Go ahead, click around

20 m · open water

0

days to build this site, film included

0

real cases became a live support bot

0

leads scored for one sales team

0

worlds in one hand-coded universe

This page built itself in front of you. That's the pitch. › replay
About me

Taught by someone who uses it daily

60 m · the twilight

I run operations at a medical technology company, and I build with AI every single day: websites, brand systems, video, automations, and agent workflows that do real work in a real business.

That's what I teach. Not prompts from a slide deck. The actual daily practice of running a business on AI, adapted to your field, your tools, and the way your people already work.

How can one person do all of this? That's the honest answer: I'm not an agency. I'm one operator with AI set up right and a thousand daily reps. Everything here, the design, the code, the living water on this page, the imagery across these pages, came out of that same stack. You are looking at the product.

Weston Beteta

› human, verified

Real photo. I generate the images; the beard is organic.

based in

Santa Monica, California

works on

Mac and Windows, your hardware

format

In person or remote screen share

consults

Four slots, starting October

The beacon

What the work is for

120 m · the beacon

Up at the surface this is a business. Down here is the reason for it: I think this technology should leave things better than it found them, for people and for the water outside my door.

Yours, not rented

AI on your machines and your accounts, local and private where it matters. When I hand off, you hold every key. Nothing I set up is designed to make you need me.

Open where it counts

The tools that run our lives should be code people can actually read. I build on open source where it's the right call, and what I write for you leaves readable and portable, in your hands.

One percent to the bay

One percent of everything this practice earns goes back into Santa Monica: a cleaner, more swimmable bay and neighbors who get to stay. Receipts published, every year.

receipts yearly · current recipients: heal the bay + community corp. of santa monica

200 m · the deep

Contact me to start.

Texting is the front door. Tell me what your business does and what you wish AI did for it; I reply the same business day. Calls start in October, inside four consult slots.

The text line goes live with the site. Until then, email lands with me the same day.